JOB TITLE:              Database Reporting Manager (Consultant Position)

85-100K base

SUMMARY:  The Database Reporting Manager (DRM) is primarily responsible for providing analytic and reporting support which measures & makes proactive recommendations that drive the key performance goals of the agency’s clientele.   The DRM also provides input on database and data driven marketing strategies, implementing database marketing projects and initiatives as required.  The responsibilities are fulfilled by interfacing with other departments and outside vendors who supply work to the agency on a freelance or contract basis. 

The DRM is responsible for forecasting all reporting services the agency delivers for their assigned projects by calculating in-house charges and requesting estimates from outside sources. This information is then incorporated in an estimate of costs, which is delivered to the appropriate account team and production supervisor. The DRM is responsible for obtaining the best price and delivery possible for all agency projects.

After acceptance of the price, the DRM has the responsibility to issue a purchase order to the outside resources to complete the work and to assure that when the bill is received by the agency, the price is as quoted.

RESPONSIBILITIES:

·        Write queries in Microsoft Report Builder;

·        Use SQL to pull data;

·        Prepare reporting and analysis documents;

·        Provide input on database and data driven marketing strategies;

·        Implement projects and initiatives, manage them to timely completion;

·        Proactively develop solutions to address problems that arise;

·        Prepare data quotes and purchase orders, and ensure timely billing completion;

·        Author project briefs and status reports;

·        Participate in strategy meetings & client presentations, as required;

• Work with Production personnel, account teams and oversee vendor activities;
• Provide input on improving department processes and prepare documentation on department processes as required.

SKILL SET/KNOWLEDGE:

• Advanced skills with Excel, Programming, and PowerPoint;
• Creative problem solving and analytic skills;
• Significant report creation experience with business intelligence tools (e.g. Cognos, Business Objects, MicroStrategy);
• Database marketing experience;
• Significant proficiency with database applications such as SQL, Access, FoxPro and MDX.
• EXPERT at Microsoft Report Builder; writing queries as well as the ability to pull data using SQL.  Manipulate data within Report Builder Cube. Set up custom templates.
• High level of detail;

EDUCATION/EXPERIENCE REQUIRED:

• Degree in Computer Science, Business or equivalent;
• Minimum of 2 years experience in database marketing projects;
• Minimum of 2 years experience in data driven marketing;
• Minimum of 2 years experience in computer systems analysis;
• Minimum of Level 2 proficiency in Access and Excel;
• Minimum of Level 2 proficiency in PowerPoint;
• Minimum of Level 4 proficiency in Report Builder;
• Minimum of Level 4 proficiency in SQL;

120k base plus bonus

Local candidates only

Responsible for the development and execution of high volumes of e-mail marketing campaigns (both CRM & prospecting) for rapidly growing marketing organization.  Includes management of all aspects of email campaigns, including list segmentation & management, creative tracking and subject line testing, plus the optimization of response, activation and attrition metrics.  Individual will be responsible for compliance of all CAN-SPAM rules and regulations.  Must be extremity proactive and able to work independently, with strong analytical skills, knowledge of web site metrics and common direct marketing principles.

Requirements:

q    Full understanding and proven experience in email marketing with a minimum of three years verifiable related experience

q    Technical aptitude - an ability to lead / understand sessions with technical partners (ESP – E-mail Service Provider)

q    Strong organization skills & extreme attention to detail/accuracy

q    Ability to function in a fast paced, quickly changing company & industry

q    End to end project ownership from evaluation, implementation and optimization to post-analysis and reporting

q    Provide recommendations, results projections and rationale

q    Provide management with regular updates on campaign performance

q    Manage campaigns to pre-defined volume and performance goals

q    Define and coordinate the technical, legal, tracking and creative requirements with various departments, to bring a campaign to execution

q    Develop testing programs to evaluate relative performance of creative, placement, day-part and list variables

q    Develop and maintain relationships with online media partners in order to grow, retain and improve campaign performance

q    The ability to communicate across business channels (marketing, legal and technical personnel) to maintain and execute online marketing strategies

q    Additional responsibilities as requested by Marketing Director

q    Bachelor’s degree or higher

 Irvington, NY (Westchester County)

100-120K base plus bonus

Local candidates only

Self-starter, responsible for the procurement, organization and analysis of key business metrics from various departments within the organization.  Newly created position in a rapidly growing company will work independently and be required to execute many roles within the one position.  Must be able to establish data tributaries from various sources, and lead the organization in determining which data points are relevant and necessary to helping the business grow and excel. 

Requirements:

q    Full understanding and proven experience in direct and/or online marketing

q    Technical aptitude - an ability to lead / understand sessions with technical partners

q    Strong organization skills & extreme attention to detail/accuracy

q    Ability to function in a fast paced, quickly changing company & industry

q    End-to-end project ownership from evaluation, implementation and optimization to post-analysis and reporting

q    Provide recommendations, results projections and rationale

q    Provide management with regular updates on campaign performance

q    Manage campaigns to pre-defined volume and performance goals

q    The ability to communicate across business channels to maintain and execute online marketing strategies

q    Additional responsibilities as requested by Marketing Management

q    Bachelor’s degree or higher

q    Proficiency in commonly utilized database programs

POSITION SUMMARY:

Reporting to the CMO, the Group Product Manager [GPM]  serves as the point person to develop customer insight, targeting guidance, performance analysis and overall P&L and project management for a portfolio of case types.  The GPM will lead performance analysis, reporting, market research and work closely with Business Development to implement new products and with service in the provision of performance reports and information. The GPM will also lead and coordinate cross functional teams to deliver integrated programs that meet target allowables

PRINCIPAL DUTIES:

1. Assume primary responsibility for “through funnel” product performance and product P&L
2. Develop, implement and manage marketing plans for each case
3. Create ideas for tactical lead generation and marketing tests to improve performance in partnership with rest of marketing team
4. Partner with marketing “channels” team to execute strategies in market
5. Measurement of ROI and detailed budget creation and management
6. Managing, developing and nurturing direct reports  
7. Develop and maintain competitive analysis
8. Be the primary resource for developing and disseminating critical audience, market, case and performance information.
9. Create specific performance and accountability reports for executive management.

QUALIFICATIONS:

BA required, MBA preferred, five to ten years of experience in product management, direct/digital marketing, management consulting; Strategic and quantitative experience and orientation, with familiarity and experience with marketing execution; Project management experience

POSITION SUMMARY:

This person will be responsible for the operational performance and growth of one or more of XYZ’s market-facing websites.

Web site managers are charged with marshalling the department’s digital assets to establish market-leading legal marketing vehicles. They are responsible for integrating: design, feature writing, blogging, social media, SEO, market research, business strategy, and traffic analysis in their site’s comprehensive growth plan.

The successful candidate will have a strong focus on building demand generation websites, which connect with growing audiences through compelling content and engaging user experiences. They are responsible for monitoring and reporting on site operations, and will be adept users of traffic analytics, and other systems to monitor site effectiveness.

They will write creative briefs, manage contracted writers, and work with peers from the digital marketing team and products management to drive site growth. Site managers will occasionally travel for agency meetings, conferences, or company events. 

PRINCIPAL DUTIES:

1.      Develop and actively manage against a growth plan for each assigned website

2.      Deliver quantifiable improvement in site traffic, search authority, and lead volume

3.      Write and manage an editorial functional improvement schedule for each site in conjunction with the full digital team

4.      Manage “on-time/in-budget” efforts by site build partners, ensuring site growth is guided by a formal strategy for competitive gain and improved conversion

5.      Improve select SEO SERP results, as identified by the Senior Manager of Web Publishing

6.      Insure all content meets legal compliance and high editorial standards

7.      Work closely with all stakeholders – digital staff, media staff, product management, IT, service operations and others to make XYZ sites enterprise assets that serve the needs of the entire company

QUALIFICATIONS:

Bachelors degree required; One to Five years experience in digital marketing and demonstrated achievement within web development or online marketing.

General Responsibility:

The goal of all of our analyses is to provide shopper / consumer insights that lead to business actions and results. 
Our analysts are client-facing and share in the delivery of their work to the client.  They provide support to internal and
external clients in the design and execution of custom analysis projects. 

Specific Responsibilities
• Conduct custom research studies in their entirety, from project inception and design through preparation and the delivery of reports and presentations.
• Provide input to and assist in the development of client proposals.
• Mine consumer level databases and other data sources for insights and analyze data sets using our insight tools such as SAS.
• Distill insights from the analysis to offer business recommendations by identifying meaningful consumer indicators and trends.
• Ensure work is disciplined and adheres to quality control procedures.
• Support the development and launch of new products and services.
• Present analysis and recommendations to our clients.
• Build relationships with key internal and external clients.
• Identify opportunities for insight innovation or efficiency improvements

Experience and Skills
• Minimum of a Bachelors degree.
• A Masters degree is preferred, but not required.
• Knowledge of analytical techniques.  Specifically working knowledge of concepts such as, clustering, segmentation and time-series (i.e. regression, forecasting).
• Ability to query large data sets using database management software (SQL) and database mining software (SAS).
• Skilled at navigating relational databases.
• Comfortable working in LINUX operating environments.
• Proficient with Microsoft Office (i.e. PowerPoint, Excel, Word, etc.).